Amy B. Scher's newsletter shout out this morning was such an awesome surprise during what has been such an f'ing hard week for all of us struggling with the overturning of Roe V. Wade. It's felt downright hopeless at times over the last seven days, especially as mom to an amazing 23-year-old transgender daughter (whose rights are likely to be next on the chopping block) and an equally amazing 19-year-old daughter who is setting off to explore life in Tucson in August. I just never thought they'd be worse off than I was growing up. We're supposed to be moving forward, not backward. Of course, I'm not stopping my lifelong fight for equality now that we've been handed this very shitty deck of cards, but I also won't say this week hasn't been incredibly hard on my heart and soul.
With that said, this newsletter shout out by my dear friend Amy B. Scher made my day! I just adore her. If you don't know her, you need to. She's an international bestselling author of multiple books about healing (because she healed HERSELF!). She also teaches countless people around the world how to incorporate healing techniques into daily life. She's just, well, one of the best damn humans on the planet. And, as she says in her newsletter, an instant BFF of mine! I can't wait to share more about our connection and what transpired after we met, but I'll leave that for another time.
Today, check out what Amy said about my recent podcast interview with Dr. Amy Robbins, Clinical Psychologist. (Amy was also on Dr. Robbin's show a few years back!)
Excerpt from Amy's Newsletter
Podcast: Little Voices From Beyond
When I met Kiersten Hathcock on Instagram, I just knew she was something special. You know those people you are just kind of instant BFFs with?! Well that was us! But beyond her kind and wonderful soul, Kiersten's story captivated me. Out of nowhere, and without any previous psychic experience, Kiersten started hearing voices .... and it turned out they were the voices of children who had passed away.
She has a book coming out in September (on my birthday) called LITTLE VOICES: How Kids in Spirit Helped a Reluctant Medium Escape and Heal from Abuse. I was lucky enough to get an advanced copy to read, and to say I binge read it would be an understatement. I devoured it.
This week she was on one of my favorite podcasts (with Dr. Amy Robbins) sharing part of her story, and lots of wisdom, with all of you.
Some episode highlights:
Click here to watch this episode on YouTube
And by the way, if you missed when I was on the podcast with Dr. Amy, you can listen to my episode here.
Today is the anniversary of the last day that Denise Pannell spoke with her oldest son, Nate. Nate died as a result of bleeding from an arteriovenous malformation, a congenital disorder of blood vessels in the brain. He was 13. In honor of him and his wonderful family, I want to share two excerpts from my upcoming book, Little Voices. Without Nate, Denise, John, and Jack, I wouldn't be here today.
* * As I was preparing this post, Nate came in to share more timely messages with Denise, John, and Jack. I reached out to Denise and we were both in tears. He knew exactly what to share and when to share it. I'll never stop being amazed by how all of this works. He is helping his family (and others like me) from the other side, and in this moment, I'm at a loss for words to express my gratitude. Only tears and love. ....
In light of what’s happening with Roe Vs Wade, I want to share what I’ve learned about abortion as a trusted intuitive medium.
Some of you know my story, but some of you don’t. In a nutshell, I suddenly started channeling messages from children who have passed on when I turned 36. (I'll be 49 in September.) I never believed in mediumship and am, by nature, extremely science-minded. As you can imagine, this was all very hard for me to process in the beginning of my stranger-than-fiction journey. I wasn’t looking for any of it—the kids simply found me. Eventually, I developed partnerships with detectives around the country because many of the kids had been murdered in their lifetime. They wanted me to pass specific information regarding their cases. With that said, murder victims aren’t the only souls who come to me. I channel messages from souls who were miscarried and aborted, too. And I’ve shared messages from those souls with countless moms over the past decade who’ve endured those experiences. Now, this is not something I do for money—it’s all volunteer-based. And I can’t make a soul/spirit come to me; they simply come when they want. Sometimes they share messages and ask me to hold onto them for later…when their parents are guided to me. You can read more about my journey (and WHY all of this happened to me) in my upcoming book, Little Voices. Decorated NYPD Detective (ret) Mark Pucci wrote the foreword for my memoir and we recently launched a nonprofit together called The National Institute for Law and Justice (nilj.org).
Today, I want to share what I hear from souls who’ve been aborted. First of all, our kids pick us to be their parents. Whether they come into the world and live a full human life or not. Where abortion is concerned, they say that they knew about it from the get go and even influenced the mother’s decision so there are NO hard feelings. There is only love and compassion for their mom, and many times, the same soul will come back through the mother at a later time to be born into the world. (This happens a lot with miscarriages, too.) Sometimes they simply remain in spirit form as a guardian angel for their mom and family. Abortion is not considered murder by any means. It’s an experience that the soul agreed to experience, in tandem, with the mother’s soul...... (click read more)...
I recently learned that book trailers are a thing. Who knew? In this article below, I share the 7-step formula (and design programs) that I used to craft my book trailer for my upcoming memoir, Little Voices. I hope it helps take the guess work out of creating your own trailer! (3 MIN READ.)
Also, check out my book trailer at the bottom of this article....
I’m a huge fan of movie trailers. My ADD brain loves them. I mean, what’s not to love, really? They’re quick, to-the-point, and share just enough to make you want to spend $20 at the movies.
Bravo to whomever came up with the fairly-new-to-the-market book trailer. I had no idea there was such a thing until after I inked a traditional book deal.
If you’re like most authors (me, included), we’re not shelling out thousands of dollars for a publicist or creative marketing agency. We’re doing most of the marketing and PR outreach ourselves. Starting six months prior to the scheduled book launch.
Before I crafted my trailer, I watched hundreds of book trailers to get a feel for length and content. Most have a running time of 30 seconds to one minute and 30 seconds. Next, I researched the formula.
Based on what I saw online, the formula goes like this:
So, there you have it. It was relatively painless once I got into the process. Learning the programs is the easy part (there are tons of tutorials out on YouTube). Crafting a script that moved the trailer along at a good pace for 1 minute and 30 seconds was the hard part.
I hope this article helps you become the next Scorsese of book trailers. If you do take my advice, I’d love to see your finished product. Reach out and let me know where to find it!
Against all odds—and without millions of followers—I sold a memoir. You can, too!
I landed a book deal for my memoir, and I’m not the least bit famous. Nor am I a professional writer by trade.
So, how did I do it?
It only took 44 rejections over two years. And a unique story.
This was the key--the unique story. If you’re hoping to land a traditional publishing deal for your memoir but you don’t have a Kardashian-like following, think long and hard about how your story differs from others in the marketplace.
In my other life—as mentor to start-up founders—the first question I ask entrepreneurs is how does their product/idea/service differ from what’s in the marketplace already. It’s also what was asked of me when I swam with the Sharks on Shark Tank in 2011. In the literary world, it doesn’t seem to be top of mind for many of the amazing writers I’ve met. Their writing skills far exceed mine and they have incredible true stories to tell, but figuring out what makes their book a must-have for publishers is not the first thing they’re thinking about.
I get why it’s this way—the process of writing a book is a massive, gnarly animal in itself. Who wants to think about marketing when you’re just trying to get your damn book written?! And most people don’t look at things from a marketing perspective. As a lifelong marketer, I do. Annoyingly so, at times.
So, here’s my advice…
Research the Marketplace
Before you dive into writing your memoir, start researching what’s out there that looks similar to yours. And then come up with reasons it’s not similar. I’ll use my memoir, Little Voices, as an example. There are a million memoirs written by psychic mediums and folks who’ve endured near death experiences. And then there’s mine…
Little Voices stands out from other books on the market in the following ways:
Think about what type of memoir you’d like to write and sell.
My agent was very clear when we met that memoir (spiritual memoir, at that) is a VERY hard sell unless you’re famous. If you check out Publisher’s Marketplace (they have a monthly subscription), you can see what publishing house acquiring editors are buying. In my case, I knew (intuitively) that I had to push forward with the traditional memoir style, i.e., braided essay; however, I wasn’t necessarily opposed to transforming my book into more of a “narrative nonfiction with how-to” format. It’s an easier sell. If all doors had been closed to me to sell my book as a memoir, I wouldn’t have changed it up and tried to sell it as self-help. I ultimately didn’t change the structure of mine because I got a book deal.
Here’s what I mean by narrative nonfiction with how-to…
If you organize your book by topics/lessons—telling your story to match the topics/lessons per chapter and then including tips the reader can use to make their own lives better—you’ve got a winning combo. And it doesn’t put you squarely in the memoir category competing against the Demi Moore’s of the world. Your book will be categorized as self-help, but you’ll still be telling your story.
So, there you have it. I hope what I’ve shared helps make the book-selling process easier for you. Reading about your life will help me in my life. I want to read your book, and I want to see you succeed! It might take more than 44 rejections and more than two years of pitching, but you can do this.
If you tell agents and editors of the publishing world WHY your story stands out—and why it’s worth the risk for them— you’ll be well on your way to landing the book deal of your dreams.
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